APA FORMAT + REFERENCE(DO NOT WORRY ABOUT THE GROUP DISCUSSION, BUT PLEASE DO YOUR RESEARCH ON COCA COLA)
COMPANY- COCA COLA cultural point of view cultural point of view cultural point of view
A major producer of plastics in the United States is about to expand its
business. As part of this expansion, it will begin to sell its products in
Europe and Asia. In addition, it plans to open a plant in Asia. Jerry, the
President and CEO, is concerned; he has heard many stories of companies that
have tried to expand globally but operations either failed miserably or did not
live up to expectations due to the cultural differences between workers and
customers in each country.
Jerry has asked your group to research problems other companies have had with
this issue and develop ways in which the errors and missteps those companies
made can be avoided by his company.
As a group you should select a multinational corporation or international
nonprofit agency that has encountered these problems (this can be a previous or
current employer of yours). Using the Internet and the library, each individual
in the group will research the organization to discover any cultural barriers
that organization encountered and what its managers did to try to overcome those
Please note that this assignment has both a group component and an individual
Each individual in the group should create and submit their own 2–3 page
Each individual paper should summarize the group discussions and provide
suggestions regarding the steps that the company can take and policies that can
be put in place to help ensure the company’s expansion is successful.
Each individual can draw from the resources and materials shared on the small group
discussion board in the process of developing their individual paper.
Each individual paper should contain at least 5 references, with at least 3
sociological references which may include the course textbook materials.
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