Describe the benefits/advantages and challenges/risks of using social media for public health communication.
Social media channels are designed to be engaging; however, these media are often used by public health organizations and practitioners as a means to disseminate mass information, rather than to engage audiences in meaningful interaction. Harnessing social media to best achieve public health outcomes is a topic of much discussion and study in the public health community.
For this assignment, you will analyze public health communication via social media in your community. Follow a public health organization, local or national, on a social media channel (e.g., Twitter, Facebook, LinkedIn) for at least 3 weeks. In a paper of 1,000-1,250 words, address the following:
Use at least three scholarly sources to support your paper.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
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