Selecting The Target Audience Assignment

Selecting The Target Audience Assignment

Selecting The Target Audience

The Process And Criteria Used To Select A Target Audience.

A target audience is a group of customers who are likely to respond positively to products, services, and promotions. Often, factors that define the target audience are age, income, and geographical location. A target audience helps the organization plan for a marketing strategy. It also helps in crafting messaging strategies that appeal directly to the consumers who are likely to become customers. For instance, the targeted audience in a diabetes awareness clinic can be patients known to have diabetes, patients at risk of developing diabetes, and those with symptoms of diabetes. Selecting The Target Audience Assignment

Steps Of Selecting A Target Audience

Meeting all the consumer needs in the market is a bit hectic to maintain. An organization should therefore select their target consumer or customers for their products. The process of selecting the target audience requires a thorough strategic plan and determination to unleash the effectiveness of the marketing efforts to get a potential client. The process involves segmenting your target market, choosing the targeted segments, selecting target needs sub-segment, and meeting the target (Piatykop, & Pronin, 2020). Segmenting the target market is focusing on the needs of the target consumers. For example, providing nutritional counseling clinics to diabetic patients would meet their needs in controlling glycemic levels. Selecting the target segment is the art of choosing the targets that your products or services can fulfill to maintain the target audience. For example, a diabetes awareness clinic can offer nutritional and drug adherence counseling to achieve glycemic control. Selecting the sub-segments involves unlocking growth in the services provided to increase the reach of the product. For example, to improve the audience in the diabetes awareness clinic, the organization needs to offer screening services. Meeting the target is the final step in selecting the audience. It involves knowing how to identify the need segments to focus on to make the products or services consumable. Selecting The Target Audience Assignment

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Criteria Used In Selecting The Target

According to Piatykop, & Pronin, (2020), the criteria used in selecting the target audience include the market size, the expected growth, competitive position, cost of reaching the segment, and the compatibility with the organization’s objectives and resources. The criteria must include the potential to increase profits. The similarity between the potential consumers in a segment of the target audience proves the product demand. The difference in need between the buyer and the segment will help determine the potential of a marketing action to reach the audience. The simplicity of and cost assigned to the potential clients in the same segment will define future potential clients. Selecting The Target Audience Assignment

Personal Or Professional Connection To A Target Audience

Making a personal and professional connection with the audience is vital in an organization. Personal connection is performing behaviors that increase the feeling of liking, pleasure, and closeness to the audience. Professional or personal connection is achieved by speaking to the target audience directly to developing and maintaining a voice for the services offered. Creating a unique and valuable insight that can only come from you and not the competitors. Use senses of humor, compassion, and empathy emotions to tap into a human to relate in a relationship. As a professional, one should pick aside and make the case by practicing expertise during content delivery. One should also engage their audience by asking clients the right questions to create room for thinking and giving feedback about the organization’s products and services (Nguyen, et al, 2020). This healthy debates with the clients .create both professional and personal bonds. They also help determine the new topics and client ideas regarding the services offered. Selecting The Target Audience Assignment

Discussion Question: What are the processes and the criteria you will use to select your target audience? What is your personal and/or professional connection to your target audience? Your initial posting should be 400 words in length and utilize at least one scholarly source other than the textbook. Please reply to at least two classmates. Replies to classmates should be a minimum of 200 words in length. DQ1 UMBO – 1, 2 DQ1 PLG – 5, 6 DQ1 CLO – 1, 4

References

Nguyen, B. M., Lu, E., Bhuyan, N., Lin, K., & Sevilla, M. (2020). Social media for doctors: taking professional and patient engagement to the next level. Family practice management, 27(1), 19-14.

Piatykop, & Pronin, (2020). Model Selection of the Target Audience in Social Networks in Order to Promote the Product. In COLINS (pp. 396-406). Selecting The Target Audience Assignment