What type of variable is a celebrity endorsement?

 

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Understanding Business Research Terms and Concepts: Part 1
Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1
Complete the University of Phoenix Material: Understanding

 

Understanding Business Research Terms and Concepts: Part 1

 

In the following examples, determine whether the term independent variable or dependent variable is appropriate.

 

  • Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?

 

  • In an experiment, this variable is expected to be affected by the manipulation.

 

  • Criterion variable is synonymous with this term

 

  • Several of these variables are somewhat correlated and are therefore are not  independent among themselves.

 

  • A predictor variable is synonymous with this term.

 

Fill in the blanks with the term independent variabledependent variable, or moderating variable.

 

 

  • Theshould not precede the in a research study.

 

  • In an experiment, participants experience a manipulation of the _, called the experimental treatment.
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