What type of variable is a celebrity endorsement?


Understanding Business Research Terms and Concepts: Part 1
Resource: University of Phoenix Material: Understanding Business Research Terms and Concepts: Part 1
Complete the University of Phoenix Material: Understanding


Understanding Business Research Terms and Concepts: Part 1


In the following examples, determine whether the term independent variable or dependent variable is appropriate.


  • Michael is interested in learning the effects of using celebrity endorsement on sales. What type of variable is a celebrity endorsement?


  • In an experiment, this variable is expected to be affected by the manipulation.


  • Criterion variable is synonymous with this term


  • Several of these variables are somewhat correlated and are therefore are not  independent among themselves.


  • A predictor variable is synonymous with this term.


Fill in the blanks with the term independent variabledependent variable, or moderating variable.



  • Theshould not precede the in a research study.


  • In an experiment, participants experience a manipulation of the _, called the experimental treatment.
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